NE Roots by AMYAA (NGO)
Business Strategy and Digitization Project
AMYAA, an NGO based in Arunachal Pradesh, works to create job opportunities for the local youth population. As an extension to this, they launched their subsidiary NE Roots, a platform for small artisans and craftspeople in Arunachal Pradesh to gain employment by promoting local talent and culture online. The subsidiary follows a direct profit-sharing model where a large segment of generated profits is directed to support NGO operations. The ask of the client was to help draft their business strategy and also bring digitization to launch this platform online.
Services
Provided
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Brand Story Creation - A clear brand story was created to highlight the brand’s purpose and establish its brand pillars. This was supported by market analysis to understand the potential customer base and by preparing a competitive landscape.
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Value Chain Framework - A complete strategy for channel sales and logistics was provided to clients to support their expansion from existing local stores near the base of operations to multiple exhibitions, guided tours by hospitality providers, and a digital catalog and social media presence to fulfill orders from outside the state.
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Supporting Knowledge Resources - A complete repository of resources like business plan documents; operational frameworks (including personnel hiring processes, payment and invoicing processes, and compliance requirements like licensing for food processing); online content for websites; sustainable packaging research findings; and vendor details, as well as a social media calendar, were transferred to enable strategy implementation by clients.