Akanksha Foundation is a non-profit organization in India that works with students from low-income communities through ‘The School Project’, where the model empowers teachers and school leaders with best practices, rigorous learning standards, and a skills-based approach, supported with significant investments in technology. The project has strong roots in Mumbai, Pune, and Nagpur, and was looking to enter the neighbouring state of Gujarat for expansion. The ask of the client was to identify potential challenges to market entry and prepare a framework for talent acquisition with a focus on the retention of passionate educators to further grow the project in the state.