top of page
Mood Board Landscape.jpg

About Me

Transforming operational complexity into products that scale

I'm a Product Manager with 9+ years of experience spanning R&D, Marketing, and Product — with the last 5 years focused on building platform and operational technology products in Logistics, Travel, and E-Commerce.

My work lives at the seam between strategy and execution. I've taken on ambiguous, high-stakes problems — last-mile routing across India and MENA, co-branded financial products, workforce automation — and shipped solutions that moved real metrics at scale.

I think in systems. Whether that means aligning leadership on a multi-market rollout or translating ground-level operational friction into a coherent product roadmap, I bring the structure and cross-functional trust that teams need to move fast without breaking things.

My exposure to India's high-velocity consumer markets and the Middle East's rapidly digitising landscape has sharpened one instinct above all: the best products don't just solve today's problem. They're built to absorb tomorrow's complexity.

My Professional Journey

A successful career path doesn't have to be linear, and mine is a testament to that. I began my professional journey with the ambition of becoming a research scientist, driven by curiosity and analytical rigor. Business school sparked a deep interest in user psychology and market behavior, leading me to explore marketing. Along the way, I discovered a core strength: bringing diverse perspectives together to solve complex user problems with clarity and focus. This naturally led me to Product Management, where I’ve found my professional home. Today, as a freelance product leader, I guide others navigating similarly non-linear paths, helping them channel diverse experiences into impactful product thinking.

Education

Indian School of Business (ISB)

Post Graduate Program - MBA: Dual Majors - Strategy & Marketing (2018-19)

Birla Institute of Technology & Sciences (BITS) Pilani

B.E. (Hons.) - Chemical Engineering (2009-13)

Experience

2023-2024

Amazon

Product Charter Lead

Product Charter Lead for tech solutions built for third-party logistics (3PL) providers to sustain partner retention & reduce churn across Amazon India & MENA countries operations

2021-2022

Amazon
Product Manager

Product Manager for ML-powered route-planning tool to improve on-road productivity and increase hub throughput for Amazon India last last-mile operations

2019-2021

Go-MMT (MakeMyTrip, Goibibo)

Deputy Product Manager

Product Manager designing promotional strategy on Go-MMT travel platforms (MakeMyTrip and Goibibo) and co-branded forex cards to improve cost optimization while maintaining customer value, during travel restrictions from COVID-19

2019

magicpin

General Manager, Founder's Office

Product owner for platform API-integrations with key payment partners; Strategic lead for growth initiatives in new market segments

2015-2018

Unilever

Research Executive, Global R&D (Beverages)

Product Development Specialist in a Global R&D setup, leading efforts in designing methods for efficacy improvement and scaling proprietary tech-innovations for product reformulations from labs to factory launches

Product Portfolio

1

Amazon-Logistics-Logo-Blue Tick.jpeg

How do you give voice to 100,000+ gig workers across India when they face workplace issues? This case study explores Amazon’s grievance redressal system focusing on contractual delivery associates, a first-of-its-kind in India, with a larger vision to extend social benefits to gig workers.

2

Amazon-Logistics-Logo-Blue Tick.jpeg

Amazon India’s delivery stations were stuck in a cycle of inefficiency – manually planning routes in batches throughout the day, limiting throughput, and increasing costs. This case study presents how moving to continuous, ML-powered routing was the key to unlocking success.

3

GOMMT logo.jpeg

After COVID-19 lockdowns decimated India's travel industry, market leader MakeMyTrip faced a dire situation during recovery - the primary value proposition of their co-branded travel credit card suddenly became irrelevant. Read on to see how to retain customers when the core product they signed up for no longer serves their needs.

Independent Consulting

I offer independent business consulting services to small businesses and non-profits who are seeking advisory support in designing their product and marketing strategy.

Akanksha Foundation (Education),
Designing Go-to-Market and Talent Management Strategy
2018-19
NE Roots by AMYAA (Skills Development NGO),
Developing Business Strategy and Digitization Plan
2021

Freelance Services

I support individuals who are evaluating pursuing a formal business education or building their career trajectory in the product management domain. To date, I've supported 20+ successful outcomes in B-school interviews. To evaluate my fitment as your companion in the career pivot, please connect using any of the below:

Career Transition Guidance
Detailed Resume_Portfolio Review & Revision (1).png
PM Pivot - Mock Interviews.png
B-School Admissions Support
Profile Review for B-School fitment check.png
Brainstorm Test Prep Strategy.png

© 2035 by Charlie Cash. Powered and secured by Wix

bottom of page